Sarah Lidgus is a writer and strategist from IDEO’s New York studio. Whether it's print, audio, or film, storytelling has always been core to Sarah’s professional work and personal explorations. Sarah has worked in industries spanning from fashion to financial services, and has crafted stories in collaboration with American Express, Eileen Fisher, and Harvard Business Digital. Since joining IDEO in 2007, Sarah has earned two IDSA awards and her work has been featured in publications like The Boston Globe, Fast Company, and The New York Times.

Prior to IDEO, Sarah worked with the Discovery Channel, where she created audio tours and podcasts for the Guggenheim, the Art Institute of Chicago, and Alcatraz. She also worked as a freelance design and culture writer for over a decade, contributing to publications like I.D., Salon.com, and Design21, a web-based initiative dedicated to inspiring social activism through design.

Sarah earned an undergraduate degree in English and Creative Writing from DePaul University, and a graduate degree from California College of the Arts in Visual Criticism, a nonfiction writing program that explores the visual language of everyday life. Mostly, though, she finds her education outside of the classroom. Sarah brings a passion for people and the practice of storytelling to the inaugural class of IDEO.org, and looks forward to learning from the world.