Adam Reineck is a principal designer at IDEO in Palo Alto, California. His passion for design and his interdisciplinary approach to problem solving have taken him all over the world - working across multiple industries. Whether creating new products, services, or future scenarios, he believes that by creating solutions for the real needs of people, business, and the environment, we will be able to discover and create solutions that prepare us for all future challenges.

Prior to joining IDEO, Adam worked on numerous projects throughout Latin America, including building community centers and housing, helping to develop local industries, teaching, and designing protective gear for migrant agricultural workers in partnership with P&G.

Since joining IDEO in 2005, Adam has worked with a broad range of clients, including both startups and Fortune 500 companies such as Nike, Samsung, HP, Intel, and the U.S. Department of Energy. He was most recently in Ghana designing portable toilets for the urban poor in collaboration with Unilever and WSUP.

Adam's work has been published in Wired Magazine, BBC.com, and The New York Times, and he has received awards from entities including IDEA, Red Dot, and iF. Adam graduated with distinction in Industrial Design from California College of the Arts in 2005 as the IDSA merit award winner for his year.