When designing a mobile health insurance product in Nigeria, the IDEO.org team used the collage method to help end users express themselves (and their values) openly and creatively—ultimately setting the tone for the final marketing strategy.

IDEO.org is kicking off a project in Nigeria, working with Hygeia (a local health insurance provider), EFInA (an organization Enhancing Financial Innovation & Access), and FETS (Funds & Electronic Transfer Solutions) to explore the use of mobile money towards micro health insurance solutions.