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May 29, 2015

Keeping People at the Heart of Design

Recently, IDEO.org launched the Field Guide to Human-Centered Design to help problem solvers better understand the people they’re looking to serve. For Devex, IDEO.org’s Senior Editor Aaron Britt highlights five design methods featured in the guide.

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 “By keeping people at the center of the design process, and testing your ideas with them directly, you’re far more likely to arrive at solutions that they’ll adopt and embrace,” Britt says. “And it all starts with digging in and hearing their voices.” To learn more about interviewing, immersion, peer observations and other methods, download your free copy of the Field Guide to Human-Centered Design here. Be sure to check out the full suite of tools at DesignKit.org