The American Refugee Committee (ARC), an international nonprofit, partnered with IDEO to increase awareness of the famine in Somalia. The result was the Drucker Award-winning I AM A STAR campaign, which sought to leverage the direct involvement of the Somali diaspora community around the world to improve the lives of 170,000 people on the ground in Somalia. 

The I AM A STAR campaign won the $100,000 first place Drucker Award. Campaign deliverables included a video, a website, social media presence (Facebook, Twitter, YouTube), merchandising (T-shirts, bracelets, stickers), advertising (print, online, outdoor), and an engagement and rollout strategy (press kit, style guide). Read more about the I AM A STAR campaign and the Drucker Award here.