The first five years of a child’s life are a crucial time—filled with exciting milestones and innumerable roadblocks. Skills, competencies, health, and habits gained in these early years accompany children into adulthood, and are the fundamental building blocks for living a full life.

Parents and other caregivers play the most influential role in ensuring children have the best possible start in life, but in low-income communities there are substantial barriers to overcome. This challenge focuses on designing solutions that help parents navigate these obstacles, so that children everywhere not only survive—but thrive—in their early years.

Watch the video below for a closer look, then head over to OpenIDEO and join the challenge!